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Stories are not the only way to communicate ideas but certainly the best one at conveying emotions. It is proven that good storytelling generates oxitocine ("love" hormone) in our brain. We tend to identify with a "character", with a "goal", since ancient times and oral tradition.

As a visual storyteller and living in a media world, I know that storytelling is necessary to tell efectively "known" problems (climatic change, social issues) that through other ways people wouldn´t care as much. Through storytelling we can raise awareness, get the limited span attention that we have nowadays in social media, and make truly a difference because people will understand better if they can put a "face" to the problem, if they can emphatize. We have the most antique power to instigate, inspire and connect ideas to people in our hands.



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